The ad giant has quietly transformed its advertising business to make it easier for publishers to sell their advertising products to consumers in the United States.
Advertising companies have long used a “pandora ad” to drive traffic to their sites in the US, with a few exceptions, including Google and Facebook.
But now AdWords is going further by giving publishers the ability to make a video that they can display on the web, using a tool called AdWords Direct, according to a report from Business Insider.
This is the first time that publishers are being allowed to directly sell their ads on the internet without having to buy their way to that success.
The report said that Google and Apple had both experimented with the technology, with both companies launching their own ad platforms, and Facebook had introduced AdWords to its iOS app.
AdWords Direct has been built to be used by publishers to deliver video ads to consumers.
It allows publishers to embed video into their website and make them available in an easily-accessible place for consumers to see, Business Insider reported.
The company said it had worked with publishers to ensure the Adwords Direct technology would be available to them “without a premium price”.
This is because AdWords does not charge publishers for the ability of the ad to be shown in a viewer, as some competitors do.
Publishers will be able to display a video in a reader on the website, but the video will be shown through the AdTools application, BusinessInsider said.
Publisher publishers will be allowed to use the Adtools application to show ads to their customers.
The app also has features like “show content as an overlay”, which lets users select and show videos, and a “ticker” that allows users to mark up and share the ad in a number of ways.
Adwords Direct also allows publishers the option to create their own video, BusinessNews Today said.
This article first appeared on Business Insider Australia.