You’ve been waiting to hear this one, but now it’s official.
McDonalds is joining the advertising market with a new ad campaign aimed at the millennial generation.
The ad, which will air during the Super Bowl, shows young people playing football on a field, and is part of a larger McDonalds effort to appeal to the millennial demographic.
McDonalds hopes to capitalize on the growing popularity of its iconic chicken sandwiches and fast food offerings in the US and around the world, as well as a growing trend among younger consumers to use social media.
The new ad focuses on the idea of how people are using the fast food giant to connect with each other.
“Millennials are looking for fast-casual restaurants that cater to their tastes, with their own taste buds and personalities,” McDonalds’ director of public relations, Scott T. Brown, said in a statement.
“We want to offer them McDonalds with their personal taste and personal touch, and we believe that’s what we can offer them.”
McDonald’s is one of the biggest advertisers in the fast-food industry, and its ads have appeared at sporting events, sporting events venues and in pop culture and pop culture-related media.