Next BigFuture, the digital advertising firm founded by a former Uber executive, is launching an Aldis advertisement campaign in Australia.
In an advertisement for the supermarket chain, Next Big future said it was “looking for advertising creatives to bring Aldi to the Australian marketplace” to create the Aldi brand.
“We’re thrilled to be able to take Aldi into the Australian market.
The Aldi branding will make a big impact on consumers’ lives,” Next Big Futures CEO and co-founder James Purnell said in a statement.”
The Aldi store will be an incredible addition to the supermarket’s portfolio, with an iconic brand and iconic image,” he said.”
In the coming months, we will be launching a series of Aldi advertising campaigns across the country.
The goal is to create an Aldibit experience across the entire store and beyond.”
Aldi, which is based in the city of Hamburg, Germany, is one of the largest food retailers in Europe.
It sells about 1,500,000 Aldi products in Australia and New Zealand.