Posted April 24, 2018 09:07:52The search giant is in the middle of a major marketing push for its new ad platform, Pathos.
The ad service, which Google launched in 2017, aims to offer advertisers a direct link to their ads, making them more likely to share their content and boost their brand.
The Pathos ad service offers a range of ad-based features, including personalized recommendations and a customizable search bar that allows users to search by topic.
However, Patho has not launched any official ads yet.
Google’s Patho ad platform.
Google, in partnership with Pathos, will launch ads on Google AdWords later this year.
The company announced the ad platform partnership in its annual report, saying that Pathos will make it easier for advertisers to reach their audiences, and that Patho is the “platform to connect with audiences.”
The ad platform is built on Google’s AdWords platform, which allows advertisers to directly connect with their target audiences and build their brand with customized content.
Ads on Pathos can include both branded content and content that is shared by the targeted audience.
Pathos also offers a “direct link” feature, which will allow advertisers to share content that’s shared on their own platforms.
Patho’s ad platform currently offers ad placement on Google Play, but Google plans to expand Pathos into other markets soon.
Google is using Pathos to promote the launch of its own advertising platform.
The ads will be placed in the Google Play store, but Pathos is not launching any ads yet, Google told TechCrunch.
Google’s pathos ad platform will debut in 2017.