Posted December 23, 2019 10:04:33If you’re a Facebook advertiser or an advertiser who’s ever received a negative or abusive Facebook ad, now may be the time to take action.
The social media platforms are trying to protect advertisers from negative or malicious advertising, but what exactly are they telling you about what is acceptable and not acceptable?
According to the Advertising Standards Board (ASB), social media ads can be anything from personal ads, news articles, news stories, news related content and/or a campaign for political purposes.
The ASB defines social media as “the vast, ever-changing and ever-evolving collection of online content, including content from online platforms and services, that users share, comment on, share photos and videos and post comments on other sites and services.”
While the ASB says that “some of the features of social media may be moderated,” the social media giants are not obligated to protect all users’ privacy.
In an attempt to protect users’ rights, Facebook and Google have both released guidelines that say that social media companies must not use “false or misleading information” about your privacy, and “may not use personal or sensitive information” for advertising purposes.
For instance, Google has also made it clear that it won’t allow advertisers to post their ads on your timeline if you don’t opt-in to the feature.
Google also advises against Facebook and Twitter ads, and also recommends users not to post content that contains nudity, sexual content or hate speech, or in places that might be considered inappropriate.
Facebook, on the other hand, states that it “is committed to protecting your privacy and protecting the security of your account.
We will not post content about you that you do not agree with or share.”
For more information on how to protect your privacy on Facebook, please visit the ad-blocker toolkit here: