The Times Of India on Sunday published an article titled “Which advertisements are male-oriented?” and listed all the advertisements that contained sexist content.
Among the ads, the article said, were those featuring “bored women in white dress,” “dressed to impress” and “bawdy men in blue suit.”
The article said these advertisements had been posted on the website of the company which owns McDonald’s.
“The advertisements are offensive and inappropriate and are not allowed on any McDonald’s website,” McDonald’s said in a statement.
The advertisement that had attracted the most complaints was a one-minute commercial that showed a woman with her hair braided in a black bun and wearing a black skirt and black stockings.
“That’s a bit more mature, doesn’t it?” she said to a male friend.
The ad showed her wearing a red dress with a white top.
“If you are not interested in my style, don’t look!” the woman said.
The male friend replied: “I’m not interested.
I’m not looking for it.”
The advertisement was later taken down after it was flagged by the Advertising Standards Authority of India.
The agency did not respond to requests for comment.
In another case, a woman in a short skirt and white shirt appeared in a commercial for a local burger chain called “Migraine,” in which she was shown in the kitchen and in the car.
“A good burger is like a migraine headache,” the woman was seen saying.
“Don’t forget that,” she said, and added that she would not eat it if her friends did not let her.
“You need to do something to make them stop,” she continued.
The commercial was removed on Tuesday.