Burger King Inc said on Monday it will permanently end its backpage classified ad sales program.
The company said that it will no longer accept ads on the popular classified site from advertisers who are not affiliated with the chain.
The announcement comes amid a global push to ban the sale of backpage ads.
In July, Facebook’s Mark Zuckerberg also said he would ban ads on sites where people are selling drugs.
The move to permanently end backpage advertising comes after a lawsuit from the National Association of Realtors, which argues the ads violate California’s Fair Housing Act, a state law that prohibits discrimination against people based on their race, color, religion, national origin, age, sex, disability, or genetic information.
A spokeswoman for the chain did not immediately respond to a request for comment.
The legal battle over backpage’s ads has led to widespread backlash.
In February, the city of San Francisco voted to stop selling backpage branded ad space, citing concerns over discrimination.
The backlash prompted the National Restaurant Association, the largest restaurant trade group, to issue a statement that said “it is a shameful practice” to sell ads on backpage without the chain’s consent.
The Federal Trade Commission has also stepped in, and on Monday issued a letter to the company, saying that the ad sales system has become a “key component of online marketing.”
The FTC said in a statement:The decision to end backpages advertising comes as the Federal Trade Commissioner has said he will launch an investigation into backpage and its sister sites, Backpage, which operates in 20 other countries.